About us

Adaptlogic was founded 2001 by Erik Wallin, (PhD). The company is based on an evolution of Erik’s research and technical innovation on artificial intelligence at Kungliga Tekniska Högskolan in Stockholm since mid-90s.

Adaptlogic delivers cutting edge behavorial targeting solutions and is- after 40 000 development hours – about to launch the 6th generation of the technical platform.

Our system increases the value of web sites, mobil phones and newsletters by personalizing content and ads based on every visitors past and present behavior. We increase the relevance by automatically, in real-time select the information that has the highest probability of being most interesting for a visitor. We mix all Behavioral targeting methods and algorithms into a perfect customized blend. We make it work.

Those are some of the reasons why we can deliver more valuable clicks. And we believe that our leading customers would agree, such as TradeDoubler, Svenska Dagbladet and Aftonbladet.

In March 2004 Erik presented his PhD dissertation “Individual Information Adaptation Based on Content Description – Personalization on the Internet with Metadata” at the Royal Institute of Technology, Stockholm, Sweden. A pragmatic approach with focus on simplicity and measurable effect has been the foundation to create a solution that is user transparent and cost effective for the site owner.

Key people

Fredrik Sparrman. CEO and responsible for Sales. Born 1965. CEO, strategist and project manager for several web agencies and long experience of the media sector. CEO of Ecommerce company. Marketing manager for Telenordia, Vice President Ogilvy One. Entrepreneur since 1998.

Erik Wallin. Resident Behavioral Target Visionary. Born 1968. Founder of Adaptlogic with an entreprenurial spirit and academic background. Researcher, with a pragmatic view of producing business results. The visionary behind Adaptlogic products and responsible for the company’s Expert Services. PhD dissertation at Royal Institute of Technology in March 2004. Also at the board of directors of Adaptlogic.

Jan-Erik Gustavsson. Project management. Born 1959. CEO in software development and consultancy companies since the 80′s. CTO in iFormation Group (venture capital company owned by Goldman Sach, Boston Consulting Group and General Atlantic Partners). Entrepreneur since 2002. Founder of Stricent AB (biotech/pharma) and Implior AB (software development). Advisor to Coach & Capital, active in Mentor4Research.

Markus Müller. Project manager. Born 1973. Project and technical project manager for several web agencies since 1995. Manager for In-house ad agency at NCC AB, Marketing Manager at NCC Housing Sweden AB, CEO at Code Conceptdesign an architecture- and design agency.

Jonas Gustafsson. Systems architect. Born 1968. Expert in large-scale real-time critical transaction systems. With Adaptlogic since the very first day.

Kirill Zinoviev. Systems architect, Senior java developer. Born 1983. Expert in J2EE, web solutions. With Adaptlogic since 2008.

Rikard Johansson. Born 1966. Network and server specialist: System Design, System Management, Storage, Networking, Backup and Recovery.

Board of directors

Anders Gezelius. Born 1955. Chairman of the board. Long experience from the information technology sector since early 80s. Many years experience from the US, e.g. Intel in Silicon Valley and Managing Director of smaller software companies. Today Management Team at venture capital firm Coach & Capital, board member Octa Group och Project Manager IVA/Innovationsbrons mentor program Mentor4Research.

Bengt-Åke Älgevik. Born 1949. Board member. Long experience from the information technology sector since mid-70s. Entrepreneur and founder of several companies. Today Managing Director of Jeeves, chairman of the board of venture capital firm Coach & Capital.

Anders Lindén. Born 1964. Board member. Long experience of information technology & telecommunications sector since late 80s. Leading positions at Connectus, Scribona, Allgon and Nokia. Extensive experience from developing and manage technology companies: Envox (CEO Envox EMEA), Operax (CEO) and presently Netadmin Systems (CEO).

Erik Wallin. Resident Behavioral Target Visionary. Born 1968. Board member. Founder of Adaptlogic with an entreprenurial spirit and academic background. Researcher, with a pragmatic view of producing business results. The visionary behind Adaptlogic products and responsible for the company’s Expert Services. PhD dissertation at Royal Institute of Technology in March 2004.

Anders Ingeström. Born 1957. Board member. Long experience from the information technology sector since early 80s. Among others Ericsson, Connectus (founder / markering manager), AU-System (Business Area Manager), Across Wireless (Managing Director), Sonera Smarttrust (Vice President/COO), Spinbox (Managing Director) and Mobeon (Managing Director). Today management consultant, business coach and active board work.