Advertising networks

Selling more clicks than your network can deliver? Do you want to increase your inventory in valuable categories? Introduce new target groups with high precision and premium pricing? Increase margins by turning sand into gold?

Campaign

This product is primarily designed to support the price-model Cost per Mille (CPM). It’s all about reaching target groups with higher accuracy. By treating every visitor individually we can also expand the total size of every segment.

The commercial effects are:

- Introduce new target groups/segments with high precision and pricing
- Launch new BT-based offers, re-targeting, twin-targeting, geo-targeting etc.
- Improve your margins by buying remnant (e.g. Run Of Site) inventory from publishers and convert to segmented inventory.
- Competitive advantage towards advertisers and affiliates. Higher observation ratio and click-through-rate.

Performance

This product is designed to support the performance based price models (CPC, CPA, CPO, etc.). Adaptlogic makes it possible to increase your revenues and profits per advertiser. On average, click-through rates and conversion rates will rise by 25-50%.

The commercial effects are:

- Deliver more clicks from your inventory.
- Introduce new ad offers; segments with higher precision and pricing, higher CPC-price, Cost per lead re-targeting, twin-targeting, geo-targeting etc.
- Improve your margins by buying remnant media from publishers and convert to segmented inventory.
- Competitive advantage towards advertisers and affiliates.

Our product for Campaign and Performance

• Extended segments
• Premium CPM
• Performance in CPM
• Predictive BT eCPM
• Re-targeting
• Twin-targeting
• Contextual keywords Advertising
• Click-boost
• Personalized newsletter