Publishers

RMost publishers are facing the challenge “How to make more money on their digital presence?”. Our approach is that revenues will increase by serving every individual visitor with more relevant information (ads, content and services) based on collected behavior data. High relevance will give higher visitor loyalty, more page impressions per visit, and higher click-through-rate overall. In short; optimized inventory.

We know by experience that every individual is complex, yet predictive at the same time. Good predictions can be made by using smart business intelligence systems. In order to deliver the highest relevance and effect, we use the most common behavioral targeting methods and algorithms to maximize results, an BPC – Best Practise Configuration.

We have two main products for publishers:

Content Boost

Adaptlogics solution is based on behavioral targeting and our concept of content widgets. We increase the relevance by automatically and in real-time selecting the information that has the highest probability of being interesting for a visitor. With this product you can run cross-traffic from one page or site to another from widgets that is put on any chosen place/-s on your site. The content of the widgets is automatically chosen depending on the visitor profile. We use the existing XML/RSS-feeds and CSS-style sheets from all major CMS:s.
Adaptlogic offers a hosted solution and thereby makes it possible to deploy fast on a website.

The commercial effects are:

  • Increase traffic to the most profitable segments
  • More pages per visit
  • Loyalty (more pageviews per visitor)
  • Higher sales of premium services
  • Visitor knowledge
  • Less administration for editors

Content Boost Products

Advertising Boost

Adaptlogic provides the tools to increase your advertising revenues. Our goal is to help you optimize revenues from every single ad impression, regardless of your price model. We support the price models CPM, CPC, CPA, etc.
We do this by automatically showing the most relevant – and most profitable- Ad – to a visitor at each visit. The overall result is higher precision in target groups with higher observation and Click-through rates.

With our advertising solution you can also expand your ad offering. E.g. Re-targeting is a very effective tool to get a high response. Another example is to introduce new premium segments and target groups with higher value. But we also help you to increase your inventory within highly demanded segments or categories, e.g. Retail, Travel, Finance, etc. By acting on the situation and the knowledge of visitor’s previous interest, we can show relevant ads regardless where they are on the website. We called that Relevant Reach.

Finally – you can start selling performance without challenging the CPM business-model. Controlled exposure of performance ads is the solution: A performance ad is only exposed when the visitor has a significantly strong enough behavior to match an pre-set eCPM.

The commercial effects are:

  • New ad offers. New premium segments, re-targeting, twin-targeting etc.
  • Less media waste. Higher precision in target group
  • Higher Relevant reach. Finding more ad impressions than editorial categorization
  • Introduce Performance in CPM. Cherry-picking.
  • Competitive edge. Higher observation ratio and click-through-rate

Advertising boost products

Comments on this entry are closed.