Semantic vs. Free Text: 1–0
Can the web-world be categorized? Or let me rephrase it: How far can we categorize the web-world – where is the limit? My opinion is that it is most troublesome and I have the feeling that we (adaptlogicans and competitors) have failed several times and as we get older (and wiser?) take smaller and smaller parts of the world that we try to fit into our taxonomy models.
Then we have the other side (I’m trying to polarize the viewpoints:-). Free Float Text Indexers – By applying different algorithms we try to make a fingerprint of a webpage. Ranging from straitforward keyword-mapping tables (e.g. Phorm) to complex semantic analysis (like the veteran Autonomy).
For a long time it felt like the Text Indexers where gaining and then March 11 of this year Google came and changed the world:
A taxonomy for the web-world. Google set 27 top categories and some 600 sub categories.
So now we can sit and wait and see how the merge between the two worlds will occour (my money is on mapping tables).
PS. Google also renamed the not-so-political-correct term ”Behavioral Targeting” to ”Interest Based Advertising”. Sounds much nicer – don’t you think? DS
