Wikipedia defines BT:
“Behavioral targeting uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be interested.”
Believe?
We have been in this industry since the 90s. And right from the beginning, we have been measuring and compared data (control group, A/B-testing) in order to continuously adjust, refine and augment the effects of personalization. Those are absolutely crucial means to create success and value for our customers.
Competitors who don’t measure and compare: Please do or get out of our way! Can I delete the word “believe” on Wikipedia?
Do not miss the latest Behavioral Insider “Does Behavioral Targeting Need A Ranking System?
