Behavorial Targeting is expanding. Estimates put the industry on a growth rate of about 20% from 2009 through 2014. The word is out on the street; BT is the thing. And even with all that projected growth, do advertising and marketing executives understand the benefits and the challenges? And do we help them to understand?
I met a potential customer a couple of months ago. He had read an article: “BT-based advertising will in 5 years time be bigger than search. Could he buy this BT from us?”
I didn’t know where to start. For example, Adaptlogic also provide contextual targeting solutions, which isn’t actually a Behavioral method. But we just don’t dare to explain to our customers, afraid of the unnecessary confusion that it would create.
We believe that our industry needs to agree on a common language in order to help advertisers, media owners, visitors etc to understand and evaluate the best solution for them.
Do you want to help us?
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Sure I’d like to help you.