Behavorial Targeting is expanding. Estimates put the industry on a growth rate of about 20% from 2009 through 2014. The word is out on the street; BT is the thing. And even with all that projected growth, do advertising and marketing executives understand the benefits and the challenges? And do we help them to understand?

I met a potential customer a couple of months ago. He had read an article: “BT-based advertising will in 5 years time be bigger than search. Could he buy this BT from us?”

I didn’t know where to start. For example, Adaptlogic also provide contextual targeting solutions, which isn’t actually a Behavioral method. But we just don’t dare to explain to our customers, afraid of the unnecessary confusion that it would create.

We believe that our industry needs to agree on a common language in order to help advertisers, media owners, visitors etc to understand and evaluate the best solution for them.

Do you want to help us?

{ 0 comments }

I am attending a conference IMC in Stockholm. A group of approx. well experienced 30 persons discussing Internet marketing topics.

Right now we are listning to EMEA CEO of Omniture. Whats strikes me is:

Companies spend 80 times more on Internet advertising than on site optimization. Meanwhile, most companies have a business purpose with their site, and optimization would most likely increase conversion rates or other metrix with 50% or more. Most advertisers are trying to avoid Media waste. How about spending some energy on how to avoid prospect waste.

Start today:

{ 1 comment }